From the settings, it looks like a prison/ concentration camp in South East Asia. The prisoners have their hands tied behind their backs and they look clearly terrified. The Firing squad takes its position and at the signal of their chief, they start firing. The hapless men fall on the ground in a heap.

No, this is not a scene of a documentary showing war crimes in a distant civil war ravaged nation or mass execution of political dissidents. It is because, the prisoners realize that they are not dead, the rifles are firing colors. And they stand up and start jumping in joy in what happens to be an ad for a Micromax phone …

What were the makers of this ad thinking when they created this monstrosity ?

Before someone accuses me of being a thin skinned bloke with a bad sense of humor  I must clarify that while I hate the favorite pass-time of our nation – getting offended at anything or everything; this ad is something which no one in a sane state of mind would approve of, let alone create. Are public executions something to joke about and make fun of ? Who is the joker who directed this video ? He needs to be told that War crimes are something about we may do with a little more sensitivity.

Going by such falling standards, what can we expect in future from such “ad gurus” ? An advertisement featuring Nirbhaya ?

Watch for yourself ..